Created for Home Instead Senior Care® franchise owners to promote their business in their local community, by paid advertising campaigns through Google's Adwords program. At Deliver Media, we created landing pages to drive traffic and monitor leads, without having to obtain metrics from corporate, allowing clients to get real-time traffic data for these campaigns. Two versions of the campaign go through A/B testing, to gain insight on how users respond to videos and form placement above the fold of the page. We found that videos are more engaging and receives the higher engagement.
My role:
Designed and developed the landing pages alongside digital team's Google analytics tracking requirements. Created templating for the project to allow for easy client campaign creation, with the ability to connect to SQL database to dynamically populate PHP templates based on keyword entries and client's serving areas.
Design tools used:
Skeleton CSS grid, HTML/CSS/JS/PHP